Way of the Hero

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    Program Description

    Designed to unlock your genius

    Not just another “trip”

    Fellow Peak Performer:

    You crave adventure but struggle to justify it. It doesn’t seem possible given society’s frenzied pace, and your landslide of obligations. Plus you worry it won’t produce lasting change.

    The answer is an adventure that awakens the hero within.

    HERO: someone who accelerates their access to flow, reshapes their relationship to risk, and catapults into courageous action so they can routinely achieve the impossible.

    Results? Participants have:

    • 3x’d their income

    • Launched booming companies.

    • Coached high-level CEOs.

    • And performed “impossible” feats like cycling across America, leading humanitarian groups to Africa, and amassing 30,000+ hand-made quilts for Ukrainian refugees.

    If your intention is to create something extraordinary and achieve massive wins for you and your future, take the next step and schedule a discovery call to see if it’s a fit.


    What Kind of Results Should I Expect From This Program?

    • Hyper focus on the essentials to save time, conserve effort, and avoid frustration

    • Revolutionary innovation to disrupt the status quo and turn fantasy into reality

    • Gazelle-like agility to pivot without bristling or stressing

    • Stealth connection to forge relationships and win people over quickly

    • Regenerative flow to experience deep joy and regenerate the magic of childlike wonder

    • Wildfire growth so you can sustain the momentum for yourself and your ecosystem

    • Radical fearlessness to live free of inhibitions and avoid the crushing pressure of people-pleasing


    Ignite the Hero takes you through all 3 phases of the Hero’s Journey: Equip→ Escape→ Excel.


    Phase 1 creates the vision and equips you to achieve it so you can challenge your limits and outwit the barriers holding you back.


    Phase 2 immerses you in an epic cycling adventure that peels away distractions, social pressures, and family responsibilities so you can rediscover your truest self.


    Phase 3 accelerates your momentum by creating allies so you can create even bigger dreams and take courageous, collective action to achieve them.

    Ready to awaken? Schedule a conversation to see if you’re a fit.


    Hi, I’m Layne. While chasing a PhD something inside me died. So I went on a wild adventure and it came alive again. Now my mission is to take 1,000 of the world’s best leaders, who have chased success only to feel something inside them die, and help it come alive again.

    I can’t wait for our conversation.

    Past Client Case Studies


    I felt held back…wanting to do something, but being restricted. I was in a negative state.


    I was back to how I used to feel when I was a kid. I was free, all of my baggage gone. I felt happiness for the first time after a long time.

    PIYUSH P. – Co-founder, Equinox Agents
    Business Consultant


    I felt satisfied with my life…busy… succeeding…doing all the things that I thought a good career guy, an ambitious, successful business executive would do.


    Way of the Hero challenged me to reexamine everything. It steered me out of a rut that I didn’t realize I was in, because the rut was “success” by most standards.

    HAL H. – Business coach
    CEO – The Breakthrough Mindset


    I was slaving away at the grind, aching to get away, but I didn’t wanna just have a vacation. I wanted a meaningful challenge–an adventure.


    It was everything that I expected and a whole lot more. After the trek I started knocking out roadblocks in my life left and right.

    DAVE F. – Founder & VP Operations, ZirMed


    I was in a pretty comfortable spot. I knew I wanted to do bigger and better things, but hadn’t figured out how it needed to happen.


    But (the course) caused a radical change. From a salary perspective, I’m making two and a half times more per year than I was before.

    And I’ve had more epic experiences, and gotten other people to do more epic experiences than I have in the previous 30 years.

    JORDAN H. – Founder / CTO – Better Agency


    We were just crushing it–the leading company in the whole world doing what we were doing. But I was dropping the ball on my home life, and I didn’t even realize it.


    Now I am a more complete human being and am 100% a better father, a better husband, a better member of society.

    DOUG F. – Founder and Chief Architect, ZirMed Business consultant


    I was coming out of a dark place. I felt broken at the time and just needed healing.


    I’d invested over $150,000 in products and packages and programs and coaching and mentoring over the years, and (the trek) yielded greater returns. I felt liberated from a self imposed prison.

    TREVAN H. – Senior Atlassian Consultant

    "The trek has done more for my ability to lead and empower others than any other work I have done."

    Hal H., Chief People Officer, Infusionsoft

    "This trek has been nothing short of spectacular. At the outer level it has allowed me to live like a kid. And at the deeper level, I experienced flow."

    Piyush P., Co-Founder, Equinox

    "I have been changed on this trek (and) enjoyed all aspects...including, and perhaps most importantly, the leadership program."

    Doug F., Founder & Chief Architect, ZirMed

    "This is the best team-builder I have ever experienced!"

    Kevin K., Co-Founder of Gro-Social

    "The trek helped me to slow down, see the world from a different perspective...to see the internal strength we all have within each of us and take my eye off the goal and enjoy the scenery along the way. "

    Ammon C, Head of Product at Infoarmor

    "Just when you think you’re done and can’t go anymore, make the choice to push yourself - even just a little - and you’ll be surprised what you are capable of. "

    Jordan H. - Fullstack Marketing Group

    "There has rarely a day gone by that I haven’t thought about our Spain trek. It has changed the way I think and behave. It has reshaped my life."

    David F. - VP of Client and Payer Services, ZirMed

    "You'll get out of it what you put into it. Your commitment to your vision will anchor you."

    Kirk L.

    "After we started the trek, I found my confidence increasing. It was amazing to let go of all the things that pulled for my attention at home, and to have more focus and clarity. Many days I felt so connected to my bike that it felt odd to get off of it."

    “Beth U. - doTERRA

    "The money I put out was very small compared to what I gained on this trek."

    Mike P. - Senior Director ACBL

    Discover More

    Send the form today.

    Quit wasting energy on excuses. Ignite the hero within and write your new future today.

    Trust your gut. Apply now.

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