Way of the Hero

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    Our Story

    Hi, I’m Layne. While chasing a PhD something inside me died. So I went on a wild adventure and came alive again. Now my mission is to take 1,000 of the world’s top leaders, who have had a massive loss and felt something die inside, and help them come alive again.

    This wild journey includes…

    • Married with 8 kids
    • Cycled coast-to-coast in 2009
    • Cycled alone from Portugal to Italy in 2012
    • Cycled Norway with first client in 2014
    • Cycled 48 countries, many of those with clients
    • Nearly went bankrupt trying to figure all this out (we had $7 left)
    • Taught innovation for 20 years at Arizona State University – ranked #1 in innovation for 8 years in a row
    • Now I provide support for companies and leaders across the globe

    "The trek has done more for my ability to lead and empower others than any other work I have done."

    Hal H., Chief People Officer, Infusionsoft

    "This trek has been nothing short of spectacular. At the outer level it has allowed me to live like a kid. And at the deeper level, I experienced flow."

    Piyush P., Co-Founder, Equinox

    "I have been changed on this trek (and) enjoyed all aspects...including, and perhaps most importantly, the leadership program."

    Doug F., Founder & Chief Architect, ZirMed

    "This is the best team-builder I have ever experienced!"

    Kevin K., Co-Founder of Gro-Social

    "The trek helped me to slow down, see the world from a different perspective...to see the internal strength we all have within each of us and take my eye off the goal and enjoy the scenery along the way. "

    Ammon C, Head of Product at Infoarmor

    "Just when you think you’re done and can’t go anymore, make the choice to push yourself - even just a little - and you’ll be surprised what you are capable of. "

    Jordan H. - Fullstack Marketing Group

    "There has rarely a day gone by that I haven’t thought about our Spain trek. It has changed the way I think and behave. It has reshaped my life."

    David F. - VP of Client and Payer Services, ZirMed

    "You'll get out of it what you put into it. Your commitment to your vision will anchor you."

    Kirk L.

    "After we started the trek, I found my confidence increasing. It was amazing to let go of all the things that pulled for my attention at home, and to have more focus and clarity. Many days I felt so connected to my bike that it felt odd to get off of it."

    “Beth U. - doTERRA

    "The money I put out was very small compared to what I gained on this trek."

    Mike P. - Senior Director ACBL

    Read More...

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    Quit spending your life hiding behind backup plans. Trust your gut and go forward.

    Trust your gut. Apply today.

       

      Escape

      Best for families, couples, individuals, and client retreats

      Your first option is the stripped down, “just help me break away” Escape.

      We provide e-bikes, route, lodging, support van, luggage transportation, maps…you just enjoy. You’ll have to fly in, and cover your own meals. But we’ve got the rest. Aaaaaand we’ll toss in a few special on-escape exercises to enhance your experience.

      Adventure

      Best for business and entrepreneur teams

      Adventure upgrades your experience with deeper challenges, more personalized coaching, and jointly-designed strategic outcomes discussed in advance.

      Odyssey

      Best for executive and cross-functional teams

      Odyssey takes adventure (and innovation) to an exceptional new level. In this introductory version of our international programs, you’ll get everything included in the Escape and Adventure levels, PLUS:

      • 1:1 Preparation calls with core team members to build rapport and set objectives

      • Guided pre-odyssey innovation session

      • Strategic, higher level sessions during-the-odyssey

      • Group follow-up session to deepen understanding and implement action

      Full Program Description Here
      Have Questions?