Way of the Hero

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    Our Story

    Hi, I’m Layne. While chasing a PhD something inside me died. So I went on a wild adventure and came alive again. Now my mission is to take 1,000 of the world’s top leaders, who have had a massive loss and felt something die inside, and help them come alive again.

    This wild journey includes…

    • Married with 8 kids
    • Cycled coast-to-coast in 2009
    • Cycled alone from Portugal to Italy in 2012
    • Cycled Norway with first client in 2014
    • Cycled 48 countries, many of those with clients
    • Nearly went bankrupt trying to figure all this out (we had $7 left)
    • Taught innovation for 20 years at Arizona State University – ranked #1 in innovation for 8 years in a row
    • Now I provide support for companies and leaders across the globe

    "The trek has done more for my ability to lead and empower others than any other work I have done."


    Hal H., Chief People Officer, Infusionsoft

    "This trek has been nothing short of spectacular. At the outer level it has allowed me to live like a kid. And at the deeper level, I experienced flow."


    Piyush P., Co-Founder, Equinox

    "I have been changed on this trek (and) enjoyed all aspects...including, and perhaps most importantly, the leadership program."


    Doug F., Founder & Chief Architect, ZirMed

    "This is the best team-builder I have ever experienced!"


    Kevin K., Co-Founder of Gro-Social

    "The trek helped me to slow down, see the world from a different perspective...to see the internal strength we all have within each of us and take my eye off the goal and enjoy the scenery along the way. "


    Ammon C, Head of Product at Infoarmor

    "Just when you think you’re done and can’t go anymore, make the choice to push yourself - even just a little - and you’ll be surprised what you are capable of. "


    Jordan H. - Fullstack Marketing Group

    "There has rarely a day gone by that I haven’t thought about our Spain trek. It has changed the way I think and behave. It has reshaped my life."


    David F. - VP of Client and Payer Services, ZirMed

    "You'll get out of it what you put into it. Your commitment to your vision will anchor you."


    Kirk L.

    "After we started the trek, I found my confidence increasing. It was amazing to let go of all the things that pulled for my attention at home, and to have more focus and clarity. Many days I felt so connected to my bike that it felt odd to get off of it."


    “Beth U. - doTERRA

    "The money I put out was very small compared to what I gained on this trek."


    Mike P. - Senior Director ACBL

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    Quit spending your life hiding behind backup plans. Trust your gut and go forward.

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