About Us

For 17 years Layne has taught Leadership and Innovation at Arizona State University: the nation’s #1 university for innovation. Today he’s a Growth and Innovation Guide for companies and individuals who seek cultures of deep growth.

But at one point Layne felt abysmal. On the surface his life seemed perfect. Layne had a beautiful family, a PhD, and a position at a world-class university. But he felt trapped: a pawn in someone else’s game.

His soul yearned for escape, but his head couldn’t justify the cost. So he masked the pain in other, socially acceptable ways:

he vacationed with his family
he cheered his kids from the sidelines
he read other people’s adventures

Finally defying the voices that hissed, “You can’t do that,” he packed up his family and cycled across America. That journey reshaped his life. It was tougher, deeper, and more exhilarating than he could have imagined. Empowered with a new life vision and systems to achieve it, he started Way of the Hero to share the magic with others. Since then he’s guided companies and clients across the world from A(ustria) to New Z(ealand).

"The trek has done more for my ability to lead and empower others than any other work I have done."

Hal H., Chief People Officer, Infusionsoft

"This trek has been nothing short of spectacular. At the outer level it has allowed me to live like a kid. And at the deeper level, I experienced flow."

Piyush P., Co-Founder, Equinox

"I have been changed on this trek (and) enjoyed all aspects...including, and perhaps most importantly, the leadership program."

Doug F., Founder & Chief Architect, ZirMed

"This is the best team-builder I have ever experienced!"

Kevin K., Co-Founder of Gro-Social

"The trek helped me to slow down, see the world from a different perspective...to see the internal strength we all have within each of us and take my eye off the goal and enjoy the scenery along the way. "

Ammon C, Head of Product at Infoarmor

"Just when you think you’re done and can’t go anymore, make the choice to push yourself - even just a little - and you’ll be surprised what you are capable of. "

Jordan H. - Fullstack Marketing Group

"There has rarely a day gone by that I haven’t thought about our Spain trek. It has changed the way I think and behave. It has reshaped my life."

David F. - VP of Client and Payer Services, ZirMed

"You'll get out of it what you put into it. Your commitment to your vision will anchor you."

Kirk L.

"After we started the trek, I found my confidence increasing. It was amazing to let go of all the things that pulled for my attention at home, and to have more focus and clarity. Many days I felt so connected to my bike that it felt odd to get off of it."

“Beth U. - doTERRA

"The money I put out was very small compared to what I gained on this trek."

Mike P. - Senior Director ACBL

Way of the Hero offers leadership & teamwork cycling treks to help expand vision, eliminate self-imposed limits and strengthen leadership and teamwork skills.

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