Immerse in an
Epic Adventure
and discover your deeper purpose
This is for high-value entrepreneurs and physicians who are crushing it at work but feel trapped or disconnected at home.
Thanks for swinging by. I want to congratulate you for being one of those daring rebels who bucks the trends and refuses to settle. I’m Layne Gneiting—The Ultimate Guide. I created Way of the Hero for you—fusing my university teaching in organizational leadership and communication—so you can experience a soul-stirring adventure that eclipses the norm.
As you play full out in this program, you will . .
- Unveil your life’s deeper purpose
- Accelerate your ability to achieve it
- Awaken untapped genius
- Experience an extraordinary adventure that creates a legacy
Immerse in an
Epic Adventure
and discover your deeper purpose
This is for high-value entrepreneurs and physicians who are crushing it at work but feel trapped or disconnected at home.
Thanks for swinging by. I want to congratulate you for being one of those daring rebels who bucks the trends and refuses to settle. I’m Layne Gneiting—The Ultimate Guide. I created Way of the Hero for you—fusing my university teaching in organizational leadership and communication—so you can experience a soul-stirring adventure that eclipses the norm.
As you play full out in this program, you will . .
- Unveil your life’s deeper purpose
- Accelerate your ability to achieve it
- Awaken untapped genius
- Experience an extraordinary adventure that creates a legacy
“It's not going up to Flagstaff and doing another stupid ropes course. That's like kiddie play kind of stuff. This is real legit stuff that's gonna push you mentally and physically to force you to think differently."
-Jordan H.
“It's not going up to Flagstaff and doing another stupid ropes course. That's like kiddie play kind of stuff. This is real legit stuff that's gonna push you mentally and physically to force you to think differently."
-Jordan H.
Does this sound familiar?
For all appearances you have done it all. You are an overachiever. Expectations were high… and you met them again and again and again…
Until you found yourself here.
Stagnating.
Despite all the trappings of success, deep down something is missing and it shows up in your family, your relationships, and moments alone when pondering your mortality.
You’re not sure what it is...but you know this “something” is holding you back.
But there is a way forward—and it can be your way.
The Way of the Hero.
This whisper of possibility, this stirring you feel is your Call to Adventure.
Will you answer that call?
How does it work?
Immerse in a 6-month program with adventure at its core.
You'll journey through three daring phases:
Equip -> Escape -> Excel
How does it work?
Immerse in a 6-month program with adventure at its core.
You'll journey through three daring phases:
Equip -> Escape -> Excel
EQUIP
Phase 1 is ambitious. For 3-4 months you hop (almost daily) on a bike, crushing miles and gathering gear. But more importantly, you slowly (and steadily) reshape habits and prepare your soul for a great awakening.
ESCAPE
Phase 2 is total immersion. For 7-8 magical days we cycle the contours of Mother Earth, unshackled from the chains of responsibility. Liberated from old stories, your masked self falls away like old skin, and your authentic self—the raw, real you—dances into the light.
EXCEL
Phase 3 is the most vital of all—and what separates your heroic journey from just another trip. Awakened to a new spiritual plane, you design the stories, patterns, and strategies that transform the world you left.
EQUIP
Phase 1 is ambitious. For 3-4 months you hop (almost daily) on a bike, crushing miles and gathering gear. But more importantly, you slowly (and steadily) reshape habits and prepare your soul for a great awakening.
ESCAPE
Phase 2 is total immersion. For 7-8 magical days we cycle the contours of Mother Earth, unshackled from the chains of responsibility. Liberated from old stories, your masked self falls away like old skin, and your authentic self—the raw, real you—dances into the light.
EXCEL
Phase 3 is the most vital of all—and what separates your heroic journey from just another trip. Awakened to a new spiritual plane, you design the stories, patterns, and strategies that transform the world you left.
Ultimately you generate deep, spiritual awakening and profound personal growth.
You will discover hidden treasures like these men:
I felt held back…a feeling of wanting to do something, but being restricted. I was in a negative state.
When we first met, (the trek) just felt so far out there that it wasn't even close to an option. It was so outlandish, at least at that point.
(But on the trek) I was alive, like I've never felt before. I was back to how I used to feel when I was a kid. I was free, all of my baggage gone. I felt happiness for the first time after a long time. It was like, "This is what happy means."
Piyush P.
I felt held back…a feeling of wanting to do something, but being restricted. I was in a negative state.
When we first met, (the trek) just felt so far out there that it wasn't even close to an option. It was so outlandish, at least at that point.
(But on the trek) I was alive, like I've never felt before. I was back to how I used to feel when I was a kid. I was free, all of my baggage gone. I felt happiness for the first time after a long time. It was like, "This is what happy means."
Piyush P.
I felt satisfied with my life…busy…succeeding…doing all the things that I thought a good career guy, an ambitious, successful business executive would do.
The Way of the Hero jolted me out of that rut and challenged me to reexamine everything—really challenged me. I started questioning even my own self, and my ability to go beyond my comfort zone.
It steered me out of a rut that I didn't realize I was in, because the rut was "success" by most standards.
In the end, my journey I didn't feel heroic because I was given such a gift of growth. To talk about it as if it was something big that I accomplished felt uncomfortable because (the experience) was so sacred.
Hal H.
I felt satisfied with my life…busy…succeeding…doing all the things that I thought a good career guy, an ambitious, successful business executive would do.
The Way of the Hero jolted me out of that rut and challenged me to reexamine everything—really challenged me. I started questioning even my own self, and my ability to go beyond my comfort zone.
It steered me out of a rut that I didn't realize I was in, because the rut was "success" by most standards.
In the end, my journey I didn't feel heroic because I was given such a gift of growth. To talk about it as if it was something big that I accomplished felt uncomfortable because (the experience) was so sacred.
Hal H.
I was slaving away at the grind, aching to get away, but I didn't wanna just have a vacation. I wanted a meaningful challenge–an adventure.
I didn't even know that riding a bike through Europe was an option. It wasn't in my universe to even consider. But (my brother) was doing it, and I thought, “That's not what you normally would do, so why not?”
It was everything that I expected and a whole lot more. It broke open that glass ceiling…door…whatever you wanna call it. After the trek I started knocking out roadblocks in my life left and right.
Dave F.
I was slaving away at the grind, aching to get away, but I didn't wanna just have a vacation. I wanted a meaningful challenge–an adventure.
I didn't even know that riding a bike through Europe was an option. It wasn't in my universe to even consider. But (my brother) was doing it, and I thought, “That's not what you normally would do, so why not?”
It was everything that I expected and a whole lot more. It broke open that glass ceiling…door…whatever you wanna call it. After the trek I started knocking out roadblocks in my life left and right.
Dave F.
I was in a pretty comfortable spot. I knew I wanted to do bigger and better things, but hadn’t figured out how it needed to happen.
(Then I heard the stories and thought), "Maybe I'm in a rut. Maybe I'm in a little bit of a hole, and I need to figure out a way to see things differently."
The first day I was scared out of my mind. I remember I was crying like, "What am I doing?" Honestly, tears…crying…like, "What am I doing? This is stupid."
But (the trek) was a major turning point for me. It caused a radical change within a year and a half. From a salary perspective, I'm making two and a half times more per year than I was before.
Since then, I've done more epic things, and more epic experiences, and gotten other people to do more epic experiences than I have in the previous 30 years.
Jordan H.
I was in a pretty comfortable spot. I knew I wanted to do bigger and better things, but hadn’t figured out how it needed to happen.
(Then I heard the stories and thought), "Maybe I'm in a rut. Maybe I'm in a little bit of a hole, and I need to figure out a way to see things differently."
The first day I was scared out of my mind. I remember I was crying like, "What am I doing?" Honestly, tears…crying…like, "What am I doing? This is stupid."
But (the trek) was a major turning point for me. It caused a radical change within a year and a half. From a salary perspective, I'm making two and a half times more per year than I was before.
Since then, I've done more epic things, and more epic experiences, and gotten other people to do more epic experiences than I have in the previous 30 years.
Jordan H.
We were just crushing it–the leading company in the whole world doing what we were doing. But I was dropping the ball on my home life, and I didn't even realize it.
(My wife) had to get me a hobby to pull me out and let me kinda think about life differently. It was her really saying, “I think you should go do this thing."
I probably would have been perfectly happy with a Backroads trek where they haul your gear, but you provided a challenging situation where you weren't solving all my problems for me. What I got (from Way of the Hero) was so much better.
Now I am a more complete human being and am 100% a better father, a better husband, a better member of society.
Doug F.
We were just crushing it–the leading company in the whole world doing what we were doing. But I was dropping the ball on my home life, and I didn't even realize it.
(My wife) had to get me a hobby to pull me out and let me kinda think about life differently. It was her really saying, “I think you should go do this thing."
I probably would have been perfectly happy with a Backroads trek where they haul your gear, but you provided a challenging situation where you weren't solving all my problems for me. What I got (from Way of the Hero) was so much better.
Now I am a more complete human being and am 100% a better father, a better husband, a better member of society.
Doug F.
I was coming out of a dark place. I felt broken at the time and just needed healing.
I'd invested over $150,000 in products and packages and programs and coaching and mentoring over the years, and (the trek) yielded greater returns.
I had no idea the kind of healing that I was gonna get from this trek and through you. It was unbelievable…unbelievable. I felt liberated from a self imposed prison.
Trevan H.
I was coming out of a dark place. I felt broken at the time and just needed healing.
I'd invested over $150,000 in products and packages and programs and coaching and mentoring over the years, and (the trek) yielded greater returns.
I had no idea the kind of healing that I was gonna get from this trek and through you. It was unbelievable…unbelievable. I felt liberated from a self imposed prison.
Trevan H.
Your 7-day adventure will take you through Southern France, home of walled cities, castles, cathedrals, and the “most beautiful village in France.”
You will travel as a nomad: ditching the rescue van, hauling your gear on a bicycle, sleeping in tents, and pursuing quiet, even forgotten roads as you crawl across Mother Earth.
Program Begins
Coaching sessions begin July 2022.
100% Guarantee.
Show up, and if after our initial meeting you don’t feel it’s the right fit, submit your completed coursework and you’re out. We’ll refund your deposit. But if you continue after the first meeting, you’re in: committed–and responsible for the remaining tuition.
Investment is $10,000.
25% ($2500) refundable deposit to be paid electronically plus:
a) 1 payment of $7,500 after our first session, or
b) 3 equal installments ($2,500) to be paid August, September, and October
Application Closes June 20, 2022
Investment is $10,000.
25% ($2500) refundable deposit to be paid electronically plus:
a) 1 payment of $7,500 after our first session, or
b) 3 equal installments ($2,500) to be paid August, September, and October
Application Closes June 20, 2022
If you have courage to disrupt the status quo and face your raw self, it will reshape your life.
Are you ready to go?
Apply Now to Find out if you Qualify
Frequently Asked Questions
What is included in the fees?
You get all instruction – pre-trek, on-trek, and post-trek, including videos, audios, group coaching and 2 hours of pre-trek and post-trek private coaching
You get all instructional materials – including books, audios, and legacy guidebook
You get all lodging during the adventure
Do you cover travel expenses?
Travel expenses are your responsibility, giving you flexibility to arrive early and stay beyond the course
We provide a comprehensive list of all required gear
We also provide you the best bicycle trailer on the market – yours to keep after the adventure
All other gear is your responsibility
What if I have not cycled since I was a kid?
All the better! Welcome back to the magic you experienced in youth.
You’ve got 4 months to train. This demands starting with at least a moderate fitness level. Then we’ll help you achieve cycling shape for the trek.
What if the program does not work?
You’re Protected with Our 100% Risk-Free Guarantee. Show up, and If after our initial meeting you don’t feel it’s the right fit, submit your completed coursework and you’re out. We’ll refund your deposit. But if you continue after the first meeting, you’re in: committed–and responsible for the remaining tuition. If crazy circumstances pull you out, you can apply your tuition toward another (similar) course within 12 months of the program start date.
Can I bring a family member?
Nope. Because we fall into automated patterns when we’re around family, it’s best if you complete the course solo.
You can just say “I’m going, deal with it” (but we don’t recommend that). It’s better to explain that, like a business trip or a planning retreat, you are devoting sacred space for a life-changing experience.
It helps to send them to Grandma’s or Disneyland while you’re gone.
You can also explain that sometimes we all need to level up. That means letting go of our crutches. Since YOU are one of THEIR crutches, they’ll gain their own version of awakening–with tests, trials, and triumphs in your absence.
Of course. However, since adventure’s at the core of the program, you simply cannot gain the same results without it. But you can still achieve a strong level of personal growth through our online course.
Frequently Asked Questions
What is included in the fees?
You get all instruction – pre-trek, on-trek, and post-trek, including videos, audios, group coaching and 2 hours of pre-trek and post-trek private coaching
You get all instructional materials – including books, audios, and legacy guidebook
You get all lodging during the adventure
Do you cover travel expenses?
Travel expenses are your responsibility, giving you flexibility to arrive early and stay beyond the course
We provide a comprehensive list of all required gear
We also provide you the best bicycle trailer on the market – yours to keep after the adventure
All other gear is your responsibility
What if I have not cycled since I was a kid?
All the better! Welcome back to the magic you experienced in youth.
You’ve got 4 months to train. This demands starting with at least a moderate fitness level. Then we’ll help you achieve cycling shape for the trek.
What if the program does not work?
You’re Protected with Our 100% Risk-Free Guarantee. Show up, and If after our initial meeting you don’t feel it’s the right fit, submit your completed coursework and you’re out. We’ll refund your deposit. But if you continue after the first meeting, you’re in: committed–and responsible for the remaining tuition. If crazy circumstances pull you out, you can apply your tuition toward another (similar) course within 12 months of the program start date.
Can I bring a family member?
Nope. Because we fall into automated patterns when we’re around family, it’s best if you complete the course solo.
You can just say “I’m going, deal with it” (but we don’t recommend that). It’s better to explain that, like a business trip or a planning retreat, you are devoting sacred space for a life-changing experience.
It helps to send them to Grandma’s or Disneyland while you’re gone.
You can also explain that sometimes we all need to level up. That means letting go of our crutches. Since YOU are one of THEIR crutches, they’ll gain their own version of awakening–with tests, trials, and triumphs in your absence.
Of course. However, since adventure’s at the core of the program, you simply cannot gain the same results without it. But you can still achieve a strong level of personal growth through our online course.